Blauwe Zone
Insight-driven value proposition and funnel
PROJECT
Sales funnel
MY ROLE
Business development
CX/UX/UI Design
YEAR
2021/2022
The challenge of this project was to gain in-depth insights and a better understanding of the needs and challenges of potential customers. With this insight, Blauwe Zone could effectively align its services and value proposition to cater to the specific needs of the target audience.
- Project commissioned by Blauwe Zone -
My role
As a business developer and CX/UX designer, I identified business opportunities, developed strategies, and designed a user experience to align Blauwe Zone’s proposition and services with the needs of the customers.
Tasks
• Research
• Interviews
• Personas
• Empathy maps
• Customer journey
• Mailflows
• Business development
• Prototyping
• Productized services
• Design system
• UI design
Design process
The design process included in-depth research into customer needs, creating wireframes and prototypes, iteratively testing and optimizing the user experience, and finally designing a visually appealing and user-friendly interface for Blauwe Zone.
Leadmagnet: Masterclass branding
Value ladder: Product development
Based on interviews, personas have been created.
Customer Journey Mapping – TheyDo
Mapping insights and solutions
Value ladder: Product development
My responsibility was to identify new business opportunities and develop strategies to drive the growth of Blauwe Zone.
Additionally, my focus was on understanding the needs and challenges of the customers and translating them into a relevant website and funnel.
I combined my business insights with my design skills to align Blauwe Zone’s proposition and services optimally with the needs of the customers.